LoveRouteRdam

LoveRouteRdam is a playful dating app concept designed to connect single expats (ages 18-35) through art and exploration in Rotterdam. Created with my partner Miruna, our interface invites users to discover BKOR's art collection via a curated “Love Route”, featuring artworks centered on love. Inspired by amongst others, the Flash Invader app and Stedelijk Museum's Heart tour, LoveRouteRdam blends nostalgia, pixel art, and board-game interactivity to spark connections and city discovery.


Working prototype (on Figma)
Stills from the app
Stills from the advertisement video 


Process:


Our process began with brainstorming and research on expats’ interests, including meaningful connections and city exploration. We did this through interviews. We then developed the app as a nostalgic, interactive experience, drawing on BKOR collection fonts and game-inspired aesthetics. We completed the project by designing an advertisement video to highlight the app’s features, and bring our concept to life.
User testing in Rotterdam